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UWS School Of Business And Enterprise Blog

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My name is Peter Bowerman and I am a self-revealed author of four award-successful books in the Well-Fed” collection (including three in The Effectively-Fed Writer” household about freelance business writing – writing for businesses (projects like advertising brochures, advert copy, newsletters, internet content material, case studies, and so on. – in short, any written materials a company must create in the course of communicating with prospects, clients, and staff. I’ve coined the term freelance industrial writing” for this subject. It’s also referred to as copywriting, but the time period copywriting” is usually used to indicate advert copywriting, which is definitely only one tiny sliver of the entire industrial writing world.

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