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Within the case the place a large international group comparable to Electrolux needs to adopt a strategic change, a brand new organizational formation goes to be created. In accordance with Bartlett and Ghashal (1995), changes will take place in each external and inner setting of the company. A serious strategic change in line with the authors should not be based mostly on capital or scale” however on knowledge and expertise, in other phrases, based on Electrolux managers’ viewpoint. In keeping with the managerial theory of an organization, strategic change must be focussed on the important thing actors” in the group.