SENSIBLE is a mnemonic, giving criteria to guide within the setting of targets. Mobile Phone Users have been on the rise and much more so now that the Smartphone era has began penetrating cell market. In 2011, Business insider has reported a staggering 835 million smartphone users. World internet utilization has been predicted to double by 2015 and it is seen that most of these customers would be looking the net by way of their mobile smartphones. Neilsen has reported that in 2012 sixty four% of mobile phone time is spent on their applications. Nielsen additionally reported that thirteen.four% is spent on text messaging, eleven.1% on web browsing, 5.5% on social media functions, 5.4% on the precise voice options, 5.three% chatting and messaging people via IM and e mail, 2.3% are listening and watching music movies, and 1.1% are taking pictures.
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